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Samira Sohail

Samira Sohail

4 Ratings

Product Leader (BBC, Newsela), Founder & Speaker

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Samira builds products that bring people closer, not just products people use. Over 15 years, she's shipped work reaching millions: BBC iPlayer and BBC Earth, watched by 63% of the UK population weekly, and Newsela, where as Director of Product she scaled the platform to 40 million students across 90% of US schools, delivering a fourfold jump in engagement in a single month during the pandemic.

She now leads Luxo Beta, an AI product and venture studio building zero-to-one products across edtech, media, and mission-driven organisations.

Her mathematics training at Cambridge underpins every system she builds: start from first principles, not a borrowed framework.

Samira also hosts the Samira Stalks podcast, reaching 75,000 listeners across 150 countries.

Previously at
BBC
Newsela
J.P. Morgan
Bill Silva Entertainment